• Rachel Pintarelli

40 Words That Convert: A Cheat Sheet for Your 2021 Copy

Updated: Dec 30, 2020


It was 3am, my cat was snuggled on my feet, and I'm on my phone, scrolling in the dark trying to find SOMETHING to inspire me. Something unique in the way of a free resource that isn't falling FLAT.


You see, I don't want to produce CRAP. Yup, there I said it. I just put it right out there. I want you, my absolutely kick-ass tribe of readers, to have free resources designed by me that you will LITERALLY want to print out and use. And I was racking my brain every night looking for inspiration. That's not even an exaggeration. My screen time on my phone is proof-positive.


The truth is, I've been researching the past two months (hence the 3am scrolling) and going all in to see what sort of "freebies" people are offering, and honestly, if I download one more excel sheet I'm going to scream. (No seriously, I don't consider an Excel sheet a freebie, unless, ya know, it has embedded formulas and magical stuff like that).


Anyway I digress.


With 2021 mere days away, and today being my birthday, I felt I needed to really gift something to all of you for supporting me and my business this year. So, I reflected on what I would find useful if I had not been a copywriter. Which, may I recommend, if you are struggling to come up with a "freebie", using that mindset is a helluva lot more helpful than losing sleep and downloading crappy freebies off the interwebs for inspiration. In retrospect, that seems obvious, but sometimes clarity doesn't come quick.


Anyway! I finally have come up with something I could pull together quickly and is SUPER helpful if you

aren't in a position to hire my services as a copywriter quite yet. You'll want to utilize this Words that Convert cheat sheet when you create any form of copy that involves inviting the reader to take action.


This can include but is not limited to:

  • sign-up for a course

  • a new program offering

  • a service you provide

  • encouraging an email sign-up

  • anything that involves moving your reader to TAKE ACTION

These conversion words are primed and ready to use.

They are time-tested and copywriter approved!

Have questions? Want to discuss your current copy needs?

Let's talk about brand messaging that moves people. My 30-minute discovery chats are free and can support you in clarifying a way forward.

CLICK HERE TO ACCESS YOUR FREE DOWNLOAD (P.S. I am breaking all the rules by not asking for your email. Crazy right?)


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