• Rachel Pintarelli

Personal Branding: When Your "Why" Finds YOU

It seems we are closing in on another week, and with that, I am reflecting on another week of awareness, learning, listening and successfully creating avenues that help my tribe (aka clients) feel supported in the clarity and confidence of their brand journey.


Yes, I called my clients my "tribe". You know why? Because this week I realized that sometimes, the people that need you MOST will find you instead of pushing to find them. And in this instance, I am realizing that it is not I who has determined my "target clientele"...but the tribe of clients that found me. Sometimes, despite the rulebook, your target market breaks the rules and works in reverse.


It is the clients that are truly the hero of my story. I have always had an "idea" of who I'd like to help, but in the past month it has been very clear who my people are, my tribe.

And this is them...

  • Healers/Spiritual Guides

  • Life Coaches/Spiritual Coaches/Business & Career Coaches (well all the coaches truly...)

  • Artists/Creatives

  • In short, the Nuturers of Humanity

These are the people that have gravitated to me, and I in turn gravitated to wanting to support...no, needing to support...desperately.


And there is a secret behind my why.


This woman to right, staring back at you? Meet my mother. Paula. I lost her in 2010 to cancer. She was my best friend, my world, my everything. And she was a psychic and a healer. And she was GIFTED...unbelievably gifted. She believed in the idea of sacrificing all she was, through and through for the bettering of those that needed her. 100% self-sacrificing. Kind. Heart-centered (before it was a trendy term) and relentless in giving every ounce of herself over to the healing of others. I would watch her collapse at the end of the day, exhausted in the comfort she had reached another sad soul, and connected them with hope. Me, being a Capricorn, always believed there had to be a slight line in the sand. That to preserve yourself, your energy, your gifts...you had to know how to separate from the exhaustion of giving too much and working so hard at the business of being, yes just being.


She didn't agree...LOL.


And it wasn't until THIS week when I reflected on who my client base is evolving into that the lightbulb went off. I never was able to "save" my mom from offering too much and too often. And although "save" is a strong word, I realize my calling in supporting people in their personal brand...isn't really about just holding workshops and writing words for them. It is about alleviating some of the weight that comes with what they do. Lifting the heaviness of your "brand business" off of you so your gifts can shine, be seen, be felt and heard.


My mother existed before social media and branded websites took off, but the things I am doing for my clients, they are the things I would have done for HER. I would have done this so that she could manage the line between herself and herself as how she was known (and loved) for her gifts.

Some may say this contrasts what I have said before and continue to say, but it doesn't. You MUST still be the beating heart of your personal brand. But there are ways to manage that, to respect the subtle line that exists. You do not have to live in overwhelm as my mom did...you can do what you love, help who you need to help, but know that there is someone there to guide you through a structure, a plan, a session to keep YOU empowered, clear and free of the buzzing in your mind that distracts you from what you are here to do.


That was my awareness this week, and this is my story. My client circle found ME.

Forever my tribe of healers, coaches, artists, creatives, and the nurturers of humanity.


Thank you for finding me and reminding me where my gifts serve best.

Peace, love, and a little bit of rock n' roll my friends.




PS If this tribe is you in any way, then know that I'm here to listen to your struggles and challenges and offer feedback. Simply book some time on my calendar for a (free, of course) Discovery Call and let's talk about how to keep you clear on your path.

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