• Rachel Pintarelli

Today has been a day where keeping focus has been a CHALLENGE.

I found myself switching browser tabs, checking my phone 30 times, staring at my email Inbox and wondering why today has been "slow". The irony is...I have LOADS of project work to keep me moving and busy, plus a new client proposal. Today has in fact, NOT been slow, despite what my brain keeps trying to tell me.

I managed to get one project draft completed (yay!), but two hours later I am just NOW formulating this blog post and pushing myself to share it via social. Safe to say...this is not my normal pace of work.

So what gives?

Some days our heart and mind take over. The state of our world, of humanity, all of it...weighing on my otherwise optimistic and productive brain. But these are the moments I think "hey, maybe I am not the only one?". And that's when I set myself into action knowing I can support others with resources and words of wisdom.

I found this AMAZING article on ways train yourself to stay focused and wanted to summarize some of the biggest takeaways for me - which includes a pretty kick ass method for staying on task. I will implement some of this new knowledge tomorrow in the event my heart and mind feel lost again (though I'm hopeful). And in the meantime, it doesn't hurt to absorb the knowledge and share it with all of you.

The Method for Focus*

It’s fairly simple:

  1. Pick an MIT (Most Important Task). First thing in the morning, before you get on your phone or online, think about what you NEED TO DO (not would like to do...which I am guilty of!). What would make the biggest difference in your work today? What projects are on your plate? If you have several, just randomly choose one for now. You can get to the others later. Don’t waste your time in indecision, the point is to practice with one task. This one task you choose for today is your one Most Important Task (MIT).

  2. Do a 15-minute focus session. As soon as you start working for the day, clear all your browser tabs, phone apps, etc and anything you don’t need for your MIT for today. Start a timer for 15 minutes.

  3. Make Your Choice. For those 15 minutes, you can NOT switch to anything else (no checking email, messages, social media, doing other work tasks, cleaning your desk, etc.). There are two choice here...and only two (I love this by the way!). A) You should only work on your MIT, or...get ready... B) sit there and do nothing. Those are your only options. You will have an urge to switch, do not do it!

  4. Report to an accountability partner. If you don't already have one, finding an accountability partner is a HUGE help! And if that isn't an option, join a group that does weekly video check-ins where you get to share your challenges, successes and project visions. I belong to the Rise Above Noise "Rise Together" Membership Group and it has worked wonders (rolling enrollment). There is also a great public Facebook Group you can join too.

That’s it! I'll be giving this 15-minute focus session approach a try to see if I can tame my brain when things feel a little too topsy turvy. It is wonderful to feel like we are always on our game, but the reality is...we are human. It's important to present the truth and admit when we need a little help. And THIS seems to be a great way to get the head back in the game of productivity!

*Thanks to Leo Babauta for sharing this method!

  • Rachel Pintarelli

I am guilty of always talking about how "brand" is more than just a slick tag line and a glossy logo, and there is a reason for that. I have learned first hand how important it is to be transparent in who you are through your marketing because THAT is what connects people. Once you have that down, once you learn a little bit of vulnerability in your brand as a solopreneur --well, it goes a long way, and the tie in is a helluva lot easier.

So in the interest of sharing...here is a great, quick hit example of how you can start to do some of this leg work yourself. I was hopping around in Canva just now and saw this awesome little social media template.

I decided it was a perfect way to do a quick check-in with my brand and pull some imagery, along with one selected image of myself, that felt "right" for where I am right now with how I'm representing my business. Some of these photos I took personally, but most were just Canva images that fit my search criteria. You can choose to do either.

Exercises like this are a wonderful way to create a visual representation of what is going on in your head about "who you are as your brand".

Don't have Canva? No worries, you could use the same approach for your own personal use by doing physical collage work, or creating a collage online through any number of apps. It doesn't have to be a social media post share...but I think it is a wonderful way to give your audience insight into what your vibe and energy is as a business owner without digging for just the right words.

Curious about utilizing Canva and learning how to use a template like this? Schedule a one-on-one training with me and let's get you loving Canva as much as I do (if that's possible?). And yep, it is budget-friendly! Have questions first? Let's talk through the support you need.

  • Rachel Pintarelli

Every brand has a story because every brand IS a story, yours included. Whether you are aware of it or not, every interaction, every sale, every exchange with a customer or client online or offline, everything is an extension of your brand's identity and reputation.

You can either sit back and let it evolve on its own, and trust that good experiences are happening and the story of what you've built will land on its feet...or you can take the reigns and OWN your brand story. And owning it, doesn't have to be hard (I promise!).

The below image is an easy way of remembering ways to share different "stories" related to your brand and business. By focusing on these stories a few times a week in your social media or in your blog, it will strengthen the reputation of who you are, what you do and who you serve. The connections to the audience you are working to reach will become more meaningful as you let them IN on the who, what, why, and how of your brand.

Still have branding story questions? Give me a shout and schedule a 20 minute complimentary consultation call!

Connect with me today and let me know how I may support you! Feel free to dive into any of the options below and schedule directly if you know what support you need. Not quite sure? Drop me a line in the online form below and I'll be in touch within 1 business day!

Connect with me today and let me know how I may support you! Let's spend 30 minutes 

getting to know each other and see if we fit just right!

Whether it is a copy edit session together in real time, or you need someone to brainstorm with on how to market a new offering, let's press "play" and start those engines together! 

© 2020 Rachel Pintarelli, Rock Your Brand. Created with Wix.com

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