• Rachel Pintarelli

Friday afternoon has arrived, and for the first time in a long time, it actually feels like the close of a work week for me.

Like many businesses, this pandemic chopped my productivity and progress off at the knees. I was enjoying my work as a ghost blog writer for Dragonwing Girlgear, a totally amazing athletic wear company for teens/tweens. I was also on the verge of receiving signed contracts from a couple other clients as well when it all ended. Literally, radio silence.

And yet, here I am months later still fighting to keep Rock Your Brand going. Rebranding, investing in advertising, hopping on webinars to learn ways forward to reinvigorate the lifeblood of my business. And I guess that the thing is, this isn't just a "business", it is a dream. Something that a year ago I was convinced would be off and running by now, but sometimes the world has other plans.

Either way, today's post is about gratitude. Grateful for the clients trusting in spending their stimulus checks with me to help reinvigorate their own small business. Grateful for those friends and family that re-post, re-share and promote anything they think will help bring business my way. Grateful for a husband who has been doing the heavy financial lifting while I figure out how to not give up.

I believe Rock Your Brand is here to stay. I believe I am meant to help others. I want to support business owners in understanding which way is up when it comes to getting themselves out there with their brand, their messaging and laying the foundation of their online presence.

So with that said, I'm reviving some content from my old blog as it is just as valid and helpful as ever when it comes to tightening up that online presence. (You may download it as a .pdf ).

Online Marketing Presence Tips
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Online Presence Tips - Rock Your Brand

Believe in all that you are, and all that you offer. I'm always happy to take 20 minutes out of my day and chat with anyone that is looking for a little feedback and direction (simply reach out via the contact form below).

Happy weekend friends. Be well. xo

Updated: May 22

Knock knock.

Who's there?

New branding!

New branding who?

New branding because the old branding was all based on a rock concert theme, and brand imagery of massive crowds...and in light of current world events...well...THAT branding seems a BIT out of whack.

So, how's that for a knock knock joke? In all seriousness. Although it seems I have come back from the oblivion with all rockets firing, it was a ROUGH couple months. And the worst of it was when I realized ALL my branding was based on the idea and theme of rock concerts, massive crowd shots, party imagery, rock n' roll lifestyle, etc. Even my logo lost it's way because some of the icons I used seemed just wrong in light of the now urgent need to lysol EVERYTHING anyone touches...you know, like a microphone.

Now please understand, I loved my branding. It was difficult to embrace the idea that this streamlined brand I had created would no longer play well entering the "new normal" (albeit temporary, still who knows how long that is?). I had to recognize that mentally and spiritually, I could NOT find my way forward operating with my brand as/is.

But the other truth here? If I was madly in love with my branding, I would have found a way to work around it. I would have selected different imagery that still related to the theme. My logo may have needed a minor tweak or changes by removing certain icons. I did not need to change my branding, but I could feel the unrest. It felt off, it didn't fit anymore. And it was draining any ambition, any productivity I might have had, right the hell out.

At the same time, as I reflected on my difficulties with embracing the state of our world in March and early April (I'm an empath so it was a brutal time), I started to change. As I emerged from the black hole of gloom and doom, I felt "reborn" and in touch with a different side of myself. A side I tend to hide away. And now, now was...and IS the time to let that transformation come through my branding. This soulful, creative, boho dreamer gal has been waiting to emerge...and so Rock Your Brand has adopted that new way of being too.

Brand transformation is HARD guys. I'm still working on transitioning the voice of my brand on my website, my social media, my marketing materials...the list goes on and on. It is a process. But everything I said above is what I talk about when I reference aligning your brand with WHO YOU ARE in an authentic, true way.

Don't be afraid to transform, because your business can follow you through that transformation. It may take work (and lots of tears) but it can be done. And if you ever need the support to make it happen, well, you know where I am...and you know I've been through it.

Be brave. We are in this together.

  • Rachel Pintarelli

I don't know about you, but sometimes I feel like I'm just floating in a sea of information overload.

Link after link saved to my iPhone promising that THIS is the thing you MUST do to succeed with your content creation, your branding, your small business strategy, your 'insert whatever here'.

But the truth is, I find the most inspirational and helpful resources to be the ones that keep it simple. I love to learn, and simultaneously not feel like I need a Master's degree in acronyms to decipher a free download.

So in light of these experiences, paired with my nearly twenty years in marketing, I've discovered that dedicating my content shares to foundational information is the way to go. It's a perfect fit for my marketer's heart and soul. I love that I'm creating a warm, welcoming home for small business owners to return to when they feel overwhelmed by the concept of marketing their services.

And the truth is, as much as I can offer my services within limited budgets, many small business owners are struggling, especially in the face of what is coming. It seems that now is the time to make myself, my knowledge, and my approach more accessible to the thousands upon thousands of small biz owners that will need to find a way forward without the overwhelm.

Let's prepare to face this "new normal" ahead, together. Below are foundational tips, tools and resources for creating the core of your content and things to keep in mind moving forward.

Below is the text version of the content shared in the images above. You may right mouse click and save the images for your future reference. Links sited in the images are shared below:

Know Your Audience

Write your content in a way that will draw your reader in. Target the structure of sentences and the messaging in a way that it will appeal to your audience (a.k.a. target market).

How to Target Content

Reflect on who your target market is. What information are they seeking? What FAQs (frequently asked questions) would provide them with a greater understanding of the services you provide? What free insight can you offer so that they view you as a trusted, valuable resource?

Use Keywords Seamlessly (The Dreaded SEO!)

When writing online content, it is important to include keywords for search engine optimization (SEO) so people can find you when they search for related content. Once you have formed your list of keywords and phrases, be sure to craft your content as if keywords don’t exist. Include them in a way that they flow naturally throughout your content.

SEO Resources

I'm far from the expert on SEO but I've learned enough to be dangerous. Some resources for keyword searches include www.keywordtool.io and if you are looking to see what others are searching for on a topic you are writing about I love using answerthepublic.com. Both are free (& valuable) resources but have limits on usage and extended capability unless you upgrade. I also adore Meg Casebolt of loveatfirstsearch.com. She makes things super easy to understand and provides many free resources to her followers.

Keep It Professional

Great content isn't just about what you say, or how you say it, but also how professionally it is presented. It is critical that all content, whether online or in print, is always proofread before hitting the send or publish button. Poor grammar and misspelled words can instantly discredit your content's value.

Pro Tool Tip:

Although nothing can take the place of a professional copyeditor/proofreader, Grammarly.com has an amazing free service that allows you to copy and paste your content into their screen and evaluate it. It offers corrections for spelling and basic grammar that you may accept or decline. The advanced version is paid, but the free version is still a great tool for those that tend to feel lost when proofing their own work.

Other Quick Bits

  • Brand: Make sure your content is on brand with your business and utilizes your brand voice.

  • Sensitivity: Acknowledge the current climate of the times and be sensitive to it (i.e. the state of things due to the pandemic).

  • Engage: Look for opportunities to connect and engage with your readers. Don't be afraid to speak from the heart or provide transparency on the values/mission of your business..

  • Updates: Periodically review existing web content, older blog posts, newsletter content, etc and consider how content can be refreshed, reworked and/or reshared.

Connect with me today and let me know how I may support you! Feel free to dive into any of the options below and schedule directly if you know what support you need. Not quite sure? Drop me a line in the online form below and I'll be in touch within 1 business day!

Connect with me today and let me know how I may support you! Let's spend 30 minutes 

getting to know each other and see if we fit just right!

You know that "thing" you've been meaning to work on for your business, but just can't seem to get moving? Let's press "play" and start those engines together! 

© 2020 Rachel Pintarelli, Rock Your Brand. Created with Wix.com

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