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  • Writer's pictureRachel Pintarelli

What's the Story?

Every brand has a story because every brand IS a story, yours included. Whether you are aware of it or not, every interaction, every sale, every exchange with a customer or client online or offline, everything is an extension of your brand's identity and reputation.

You can either sit back and let it evolve on its own, and trust that good experiences are happening and the story of what you've built will land on its feet...or you can take the reigns and OWN your brand story. And owning it, doesn't have to be hard (I promise!).

The below image is an easy way of remembering ways to share different "stories" related to your brand and business. By focusing on these stories a few times a week in your social media or in your blog, it will strengthen the reputation of who you are, what you do and who you serve. The connections to the audience you are working to reach will become more meaningful as you let them IN on the who, what, why, and how of your brand.

Still have branding story questions? Give me a shout and schedule a 20 minute complimentary consultation call!

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